Research

C Motion-

Front covers follow the C&C of magazines covers. It is structured around the natural eye flow of the C shape. It is done by crowding the sides of the magazines with Cover lines and covering either the top or the bottom of the magazine. I have example of magazines which use the C motion. This theory is only used on the front cover, its soul purpose is to attract the eye of the reader or possible buyer. This is also a good example of how these magazines uses the rule of thirds to create their own front covers.

T Motion-

Naturally the eye is drawn from the top right hand corner to the top left hand corner. Then finally the eye is drawn down the page to the bottom. However this motion breaks the codes and conventions by following the T shape. The T shape consists of leaving majority of the covers space, which are filled with black and white images which are similar to each other. Meanwhile the text within the T zone uses Bold colours and eye catching fonts.

These are two ways in which magazines capture your eyeflow and make the magazine have a structured layout. These motions have been created to direct the eyeflow of the reader in a specific way so they will want to open the magazine. These motions are only used on the front cover.